Nordic Startup Awards 2017


Selma is a Swiss-Finnish startup, a new kind of friendly private banker. We were selected as finalists for the FinTech Startup category. Previous winners of the Nordic Startup Awards included SuperCell, ZenDesk and Falcon Social.

Take 15 seconds to cast your vote in the support for the Swiss FinTech!

274 people have helped to shape Selma in its first 3 closed-beta months

Are you new to investing or do you find it frustrating? Good.

All you need to do to start is to chat about your life with a witty bot. Selma learns from the chat and creates your unique "investment planet". You can already see your planet and let Selma manage your investments with a closed invite.

Everything in Selma is about you – development included. Anyone who tries Selma can co-design their ideal financial service with us.

And you have – thank you! In the first 3 months 274 smart Swiss people wrote their suggestions. You are from all kind of level of investing know-how, age and profession. 

The people who give the most impactful feedback receive a special praise on the Selma contribution wall. Maybe there is someone you know among them? 


When 2 Swiss, 2 Austrians and 2 Finns went to a...

Wait, what? A Swiss financial service nominated as a national finalist for the Nordic Awards? Are we awkward with geography?

This is easy to explain. has a multinational team, based in two countries. Weather vice, Switzerland wins Finland 10-0.

Spark the interest in investing. Vote Swiss FinTech on the map!