“I liked Selma’s approach: To meet new investors at eye level”
Interview / clients
Hallo, ich bin Kira! 👋 I have been working in the innovation and tech industry for the last couple of years. It’s very exciting for me to try out and experiment with new solutions and products.
How is your relationship to money and investing? How and why did you start to invest your money?
As I’ve been working in the FinTech industry, I got to know finances and investing from an innovation perspective.
This new angle made topics like these very interesting and I started to try out new investment options.
How did you get to know Selma?
I got to know Selma through my work in a digital banking think tank called “e-foresight”. One of my responsibilities was customer interaction and services.
During my research for a report about digital assistants, I got to know Selma’s founder Patrik and Selma’s solution itself.
Why did you choose Selma as your digital financial assistant in order to invest?
I liked your approach: To meet the investors at eye level, ditch all finance jargon, and work fully digitally.
And as it was possible to also only invest small sums, I decided to start and try it out.
Only because you feel discouraged by suits and ties, you shouldn’t avoid investing.
What makes Selma different from other solutions out there?
Your design is very likeable and friendly. In my opinion, just because it’s a service concerning finances, it doesn’t have to be stiff and bland.
What would you like to see at Selma in the future?
A mobile app. It would be faster than the login via the browser.
🌟 Bonus: Your finance tip
Only because you feel discouraged by suits and ties, you shouldn’t avoid investing. Nowadays there are lots of solutions which provide great service – even without the stereotypical banking image and attitude.
Kira worked in FinTech businesses, is excited by innovative solutions and likes to juggle words due to her work in the creative industry.