“I liked Selma’s approach: To meet new investors at eye level”

Interview / clients

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Hallo, ich bin Kira! 👋 I have been working in the innovation and tech industry for the last couple of years. It’s very exciting for me to try out and experiment with new solutions and products.

I liked your approach: To meet the investors at eye level, ditch all finance jargon, and work fully digitally.
 

 

1

How is your relationship to money and investing? How and why did you start to invest your money?

As I’ve been working in the FinTech industry, I got to know finances and investing from an innovation perspective.

This new angle made topics like these very interesting and I started to try out new investment options.

 

2

How did you get to know Selma?

I got to know Selma through my work in a digital banking think tank called “e-foresight”. One of my responsibilities was customer interaction and services.

During my research for a report about digital assistants, I got to know Selma’s founder Patrik and Selma’s solution itself.

 
 

3

Why did you choose Selma as your digital financial assistant in order to invest?

I liked your approach: To meet the investors at eye level, ditch all finance jargon, and work fully digitally.

And as it was possible to also only invest small sums, I decided to start and try it out.

Only because you feel discouraged by suits and ties, you shouldn’t avoid investing.

 

4

What makes Selma different from other solutions out there?

Your design is very likeable and friendly. In my opinion, just because it’s a service concerning finances, it doesn’t have to be stiff and bland.

5

What would you like to see at Selma in the future?

A mobile app. It would be faster than the login via the browser.

 
 

🌟 Bonus: Your finance tip

Only because you feel discouraged by suits and ties, you shouldn’t avoid investing. Nowadays there are lots of solutions which provide great service – even without the stereotypical banking image and attitude.

 
 
 
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Kira

Kira worked in FinTech businesses, is excited by innovative solutions and likes to juggle words due to her work in the creative industry.

 
interviewValeria Gasik